Branding, is a symbol from the public’s impression of the company.
It is a subjective impression. With higher the consumer’s awareness of the value from the brand itself, it will determine the consumer’s purchase choice, and it turns out that consumers have a purchase preference when choosing products or services.
Audience is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Marketers consider audience’s behaviors, interest and mindsets of people throughout and then according to audience characteristics by engaging in audience marketing in both message and delivery.
Display ads & media buy is to deliver general advertisements and brand messages to site visitors.
MediaOnAsia not only provides graphic design with creative, but also platform of media buy like Google Display Network (GDN), Yahoo Native Ad, Facebook Pixel for retargeting use.
E-commerce marketing, by using promotional strategy to drive more traffic to your online shop, converting that traffic into consumers who paid.
With the development of technology and the advent of 5G, online shopping becomes a normal behavior of consumer.
Social media is one of the most powerful tools in your marketing arsenal.
To benefit from social media, marketers need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competitors are doing.
Most people are using search engine doing for research purposes.
They are generally looking for answers or at least to data with which to make a decision.
Search Engine Optimization is a service to increase the ranking of organic search result which are shown in search engine.
In addition to pay-per-click keyword advertising, you can also adjust the website by understanding the rules of the search engine to improve website ranking in search engine.
China Marketing, they have their own platforms and tools, and the way that Chinese netizens use social channels is also different.
MediaOnAsia provides one-stop China Digital Marketing solutions, proficient in adapting to China’s cultural and societal idiosyncrasies as well as the technological differences. We know one size does not fit all in the China Digital World.
To build a word of mouth for your brand, you can use micro influencers or KOL which is from their respective areas of expertise to promote your products or services.
What consumers trust is personal experience from micro influencers or KOL, such as their feelings after trial, conditions in use, etc.
Dynamic things are easier to attract the attention of target audience than static ones.
Visual information makes it easier for them to understand the content than read it by themselves. Coupled with the use of graphic and sound, video is better capturing the attention of target audience.
If you are a business owner, you must know what a busy workday will look like.
To ensure that your team can achieves the goals (KPI) as planned. Constantly check the real-time status of your marketing campaign which published on social media platforms, or you don’t know which marketing campaign is the most effective.
“Mommies” play a very important role in the family, including decision-makers.
Products shared by “Mommies” may be even more convincing than KOL. Because they all have personal experience, the brand is based on this kind of persuasiveness and trust, it is easier to promote your brand and products to your special target audience.
Digital out-of-home (DOOH) refers to dynamic media distributed across place-based networks in venues including, but not limited to: cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barber shops, airports and public spaces.