How do the services of a Chinese marketing agency deliver success to China marketing ventures?
Digital marketing presents to us some undertones of similarities, irrespective of the part of the world we go to. But, the policies and strategies of China marketing have several differences from how digital marketing is conducted in the west. Let us consider the reasons why.
China is the most populated country in the world. So, it is important to have a reasonable bit of an idea about the Chinese people and culture, when a brand’s digital marketing efforts are oriented towards the Chinese people.
China marketing not just attracts the default customer profile from China, but from overseas as well where numerous Chinese expatriates are settled. When a brand intends to clock higher sales globally, the Chinese community definitely needs to be taken into consideration
Top reasons why hiring a China marketing agency delivers prime outcomes for China marketing
1. Create a deeper bond with the Chinese community
A China marketing agency would have a greater degree of familiarity with the Chinese environment. They’d be sure about the social media platforms that will deliver the best outcomes for their China marketing campaigns.
Just as an instance, WeChat is one of the most frequently used apps among the Chinese people. The app is also best suited for promoting your brand, products, and services.
2. Delivers instant ROIs
For any newcomer in the field of China marketing, the learning process is slow and it takes time to become a pro. So, when it is the Chinese consumers that are being targeted, a China marketing agency will deliver the finest outcomes for your requirements.
Since a marketing agency from China will be able to promote your business using their own channels, ROIs come quickly, and the brands find recognition quickly. One of the key reasons for the same is that the China digital marketing agencies have already won the trust of their communities as reputed companies.
3. Business Law and Policies in China
In terms of business law, strategies, and policies, China is different from the west. Digital marketing experts are generally thorough with the US business policies. But they are not as knowledgeable regarding the Chinese business policies and strategies.
China marketing agency hence delivers the finest outcomes for any brand, when they intend to sell their services and products to the Chinese people.
4. Influencers of KOLs
Finding business success in China starts with being ambitious. Influencers play an important role in the present-day business environment, which is vastly dominated by digital marketing. They promote brands and businesses.
Influencers are sometimes known as Key Opinion Leaders or KOLs. They enjoy widespread popularity in their respective niches and the trust of their followers. When a KOL promotes or refers to your brand, it is likely to deliver instantaneous popularity for your products among Chinese consumers.
It hence becomes a meticulous decision to connect with a Chinese marketing agency for any of your business ventures in China. A marketing agency from China is likely to be well connected with a few of the most important KOLs or influencers. This makes it easier to come across a reputed and niche-specific influencer, who can help find success for your business.
5. Reputation and trust
As soon as people come across the products and services that they like over the internet, they generally do not instantly go ahead with a purchase decision. A purchase decision will call for trust, which is the outcome of brand reputation.
It becomes difficult to define how people develop trust. This varies from one community to the other.
It may, hence, be difficult for an influencer from the US to influence the Chinese people, primarily because of the people’s demographics. But, on the other hand, a KOL from China will find it easier to sync with the likes, dislikes, and preferences of the Chinese people. Such an individual would already enjoy the trust of the Chinese people.
6. Specialization in Social Media
At different places in the world, different social media platforms enjoy more popularity. Just as an instance, in France, Twitter is more popular than Facebook. Similarly, the Chinese people also have a liking for some particular social media platforms, including Weibo and WeChat.
A company should hence closely monitor that on which social media platforms the people from the community spend the maximum time. This helps the company significantly in their business and marketing ventures.
A Chinese marketing agency will have a better idea about these social media platforms than any other digital marketing agency. This helps them do the needful for their clients.
7. Real-time data and audience overview
Marketing agencies closely track the online behavior of their prospective buyers. This includes the audience’s demographics, web pages visited and the time spent over each web page.
This information comes in to be very useful before starting any marketing campaign. So, when a company that intends to sell its services and products in China gets in touch with a Chinese digital marketing agency, they can derive additional help in the terms of analytics and real-time data.
8. The language barrier and cultural differences
Not all companies who conduct business in China are thorough with the Chinese language. But, without knowing the Chinese language, conducting business in China is not going to be easy.
Hence, hiring a Chinese digital marketing agency helps overcome the hassle and ensures complete peace of mind for the enterprises. Chinese digital marketing companies manage all business-related complexities on the behalf of their clients.
These reasons exemplify why connecting with a Chinese digital marketing agency is a meticulous decision for any company that intends to span its business operations in China.
Pitching your products to the Chinese people is also going to be a great business idea because China is the most populated country in the world. Selling your products to the Chinese people delivers an incredible boost to the sales volumes, and is a fine business strategy.
China Marketing For Your Need
Social Media Marketing
In China, we mostly use WeChat, Weibo, Xiaohongshu, Douyin and dianping to increase your business’ visibility. MediaOnAsia provides all social media account's maintenance service with professional suggestions and content creation.
Sharing valuable information for free is what content marketing should be beneficial to marketers. MediaOnAsia provides one-stop solution in content Marketing which helping brands to create socially viral contents.
E-commerce Marketing is the activity of electronically buying or selling of products over Internet. MediaOnAsia provides e-commerce strategies to drive traffic to your online shop, converting that traffic into consumers who paid.
It is involving endorsements and product placement by influencers or KOLs in social media. MediaOnAsia provides one-stop solution from matching, content creation, launch campaigns and follow up for our clients.
SEM & SEO
Search Engine Marketing is an effective promotional tool with instant results. SEM is an ads by PPC (Paid Per Click). SEO is a service to increase the ranking of organic search result which are shown in search engine.
Display ads is to deliver general advertisements and brand messages to site visitors. MediaOnAsia combine with Baidu, Tencent, news platform and others social media platform (e.g: ctrip, tuniu and etc) with our own database.